KENZO - The absolute
For the anniversary launch of its iconic fragrance, Flower by Kenzo, the brand entrusted Balbosté with the design and overall production of the launch event, on May 11, 2022. To embody its commitment to a more sustainable world and in line with its ambassador Masami, a committed flower grower, Balbosté has taken over the largest urban farm in Europe, Plantation, for a poetic and committed event.
Conception and global event production, scenography, culinary creation
A dreamy and light journey through the ingredients and notes of the Kenzo Flower perfume. A table imagined and made to measure by Balbosté. Set design by Samuel Begis and installation by Justin Morin.
Masami Charlotte Lavault is the ambassador of Kenzo Flower. A committed flower grower, she shared her story, values and commitments with the invited journalists.
For the open-air cinema, we created a meadow and green islands with the florist Yu Yoshida.
All the flowers and herbs were picked on his farm in La Chéraille, in the forest of Rambouillet.
To accompany this dreamlike interlude, Balbosté has imagined red fruit, mini tacos with flowers and vegetables, chocolate sweets, hibiscus - red fruit infusions.
At the end of this day, Balbosté conceived and orchestrated a dinner for 70 guests, in the "barn", the central space of this urban farm. A vegan and gourmet dinner, from appetizers to dessert.
Gujeolpan is a Korean dish made of eight finely cut, cooked and seasoned ingredients,
then placed in a dish with nine compartments. Each color has a meaning, and is eaten in a particular order.
The main course recalls the scenography of the event and the film of the campaign: lightness, naturalness, an intense red...
Smoked potato espuma, beet jelly veil, white asparagus cannelloni, white kimchi, peas ...Saffron hollandaise sauce, vegetable and beetbroth dress .
Our pastry chef Chihiro has imagined a dessert inspired by pistils. Entremets
During the afternoon, we offered to the guests cotton candy made around flowers.