Lego x Pharrell
Cocktail
Lego x Pharrell
Cocktail
Paris
November 2024
Art, Culture & DesignFashion
Culinary creation
300
Press, VIP
Paris
November 2024
Art, Culture & DesignFashion
Culinary creation
300
Press, VIP
To celebrate the release of the biopic film about Pharrell Williams' life and the launch of a limited-edition LEGO rocket named after him, Balbosté created a culinary experience inspired by space and the artist’s signature street culture. The event brought together an imaginative fusion of galactic elements and urban aesthetics, translating Pharrell's creative universe into a unique gastronomic journey. Culinary creations were designed to reflect cosmic themes while maintaining a strong connection to the artist’s bold and playful style.
Our team drew inspiration from both the futuristic world of space exploration and the vibrant street culture that defines Pharrell Williams. The culinary concept featured live cooking animations performed in front of guests, enhancing the immersive experience. Each dish was carefully crafted to represent celestial motifs with bold flavors and visually striking presentations. Techniques such as molecular gastronomy and playful food designs echoed the imaginative and boundary-pushing nature of both LEGO and Pharrell’s artistic vision. The result was an engaging, multi-sensory event that transported guests into a universe where creativity and taste collided.
