Kenzo Flowers
Project
Product Launch Event Day
Kenzo Flowers
Project
Product Launch Event Day
Location
Paris - Urban Farm
Date
May 2023
Industries
Beauty & Perfumes
Services
Culinary creationScenographyEvent production
Guests
200pax
Guest type
Press, Influencers, Retailers
Location
Paris - Urban Farm
Date
May 2023
Industries
Beauty & Perfumes
Services
Culinary creationScenographyEvent production
Guests
200pax
Guest type
Press, Influencers, Retailers
Balbosté imagined an open-air cinema set amidst a field of grasses, offering an immersive visual journey into the world of Kenzo Flower. A specially designed olfactory table allowed guests to experience the deconstructed fragrance through individual scent elements, enhancing their sensory engagement.
The scenography was elevated by an ethereal veil installation created by artist Justin Morin, bringing a delicate, dreamlike quality to the space. The evening culminated with an exclusive dinner for 100 VIP guests under a rustic barn, where carefully curated table settings and a refined menu paid tribute to the perfume's essence.
